Competencies

Medical marketing
  • Development, optimization and substantiation of competitive scientific product claims 
  • KOL management: identification of relevant KOLs for different projects; development of KOL networks 
  • Concept development, organization and execution for scientific symposia; development of scientific presentations; speaker briefings
  • Concept development, organization and execution of scientific training for pharmacists, physicians, dentists, pharmacy and practice teams, sales representatives, consumers and patients
  • Communication trainings
Initiation and management of clinical or other scientific trials
  • from identifying the need for new data, to monitoring, to finding the right Clinical Research Organization, to publication management and the marketing of study results Business development support
Business development
  • New product and idea scouting at scientific conferences and professional fairs
  • Scientific support for both in- and out-licensing projects
 PR support and lobbying
  • Concept development, organization and presentation at press conferences or other PR events; scientific presentations at editorial offices of the professional and consumer press
  • TV and radio interviews
  • Participation and representation at international and national industry or regulatory association meetings of the pharmaceutical, cosmetic, food or biotechnology industry (e.g., AESGP [European Self-Medication Industry], IKW [Industrieverband der Kosmetik und Waschmittelhersteller], EMA [European Medicines Agency], EFSA [European Food Safety Authority], and more)
Entrepreneurship and Pitch-Training
  • Lectureship: Pitch-Training at the University of Tübingen and Moderation of the MedTech Startup School