Claim Innovation

Can you be certain that your customers really understand what your product offers them?

Although products benefit from technical innovation, innovation alone does not guarantee market success. I would support you to identify optimal product claims that are scientifically accurate, making the difference for your customer.

I provide an interface between R&D and Marketing, both of which need to be aligned to accurately and efficiently communicate the benefit of your product. At med2market, I ask the essential questions: Are there other data available on your product that would substantiate better claims? Is there a need for additional research? Are you effectively using the existing literature to maximize your messaging?

What‘s in for you?

  • Optimization of product claims: making a difference, being relevant and scientifically accurate
  • Utilization and combination of the creative potential in R&D and Marketing
  • Scientific support
  • Organization and management of clinical studies